Great bread by good people
We are the chefs’ bakers, trusted by London’s celebrated chefs, Michelin-starred restaurants, iconic independents and cult-favourite coffee spots. The hallmark of a better bake.
Life in every bake
Our Story
20 Years of Life in Every Bake
Dough-obsessed since 2006, we’ve championed the better bread movement from our Hertfordshire bakery—crafting standout sourdough and viennoiserie with time-honoured methods, regenerative ingredients and bundles of heart in every bake.
Everything we do is considered—from the flour we source to the feel of the final crumb.
We’re a bakery that never sleeps. As demand rises, we stay close to the dough—still hand-rolling our croissants, still shaping every loaf by hand. Our team brings energy, warmth and precision to the bakery floor, baking around the clock to deliver thousands of products daily.
Rooted in tradition, driven by craft—we grow by never letting go of the details.
We are Seven Seeded. The people pickiest about produce, pick us.
Life In Every
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Sourdough
Baguette
Banana Bread
Brioche
Cookie
Muffin
Croissant
Focaccia
Ciabatta
Our Menu
What We Bake
We are never not thinking about bread.
Or buns. Or cakes. Or how to make that pastry just a little flakier.
Our range is always evolving—loaf by loaf, bake by bake.
We coax flavour from grains, we fold with care, we rest our doughs for as long as they need (sometimes up to 72 hours), We’re always refining, tweak by tweak. Always asking: how can we make it all even better?
Every bake is handmade, never half-done. Whether it’s a slow-fermented heritage sourdough, a cloud-soft burger bun, or a pastry that flakes perfectly on bite one, we pour as much thought into the process as we do into the product.
So when you choose something from our range, know that it got there because we believed it was worth making. And making well.
Proudly picked by the pickiest palates in the business.
Stockists
Your Nearest Loaf
View a selection of our stockists below
Kaffeine
London
Peterley Manor Farm
Great Missenden
Petersham Nurseries
Richmond
Planet Organic Muswell Hill
London
White Mulberries
St Katharine Docks, London & Other Locations
Sift Cakes
Surrey
Abel & Cole
Nationwide
Trinity
Clapham, London
Boring Burger
Surrey
The Hoxton
London
The Red Lion & Sun
London
The Peninsula
Knightsbridge, London
Oranj
Shoreditch, London
Rosewood London
Chancery Lane, London
The Goring
Belgravia, London
The Park
Hyde Park, London
Panzers
St John's Wood, London
Nkora
St Albans & Other Locations
Darcie & May Green
Sheldon Square, London
Dudley’s
Walthamstow, London
Market Cafe
Broadway Market, London
The Twenty Two
Grosvenor Square, London
Eggbreak
Notting Hill, London
The Roasting Party
Chelsea, London
Sam’s Larder
Hammersmith, London
Bacchanalia
Mayfair, London
Kavanagh’s
Belsize Park, London
Lantana
Charlotte Place, London & Other Locations
Pavyllon
Mayfair, London
Trivet
Bermondsey, London
Lina Stores
Soho, London & Other Locations
The Hinds Head
Berkshire
The Savoy Hotel
Strand, London
Selfridges
Oxford Street, London
Polpo
Soho, London
Ormer Mayfair
Mayfair, London
The Rex Deli
Mayfair, London
Winsdor Farm Shop (Crown Estate)
Windsor
George Club
Mayfair, London
The Grazing Goat
Marylebone, London
Kricket – Shoreditch
Shoreditch, London
Mauro Colagreco at Raffles OWO
St James', London
The Fat Duck
Bray, Berkshire
The Chelsea Grocer
Chelsea, London
Farm Girl Notting Hill
Notting Hill, London
The Ritz
Piccadilly, London
The Simpson’s in the Strand
Strand, London
Carbone
Mayfair, London
The Beaumont
Mayfair, London
Restaurant Gordon Ramsay
Chelsea, London
Oddbox
Croydon, London
Cecconi’s
Burlington Gardens, London
Fairmont Windsor Park
Windsor
Mardy’s
Hanover Square, London
NoMad Hotel
Covent Garden, London
Motorino
Westminster, London
Heard.
Soho & Southwater Quarter, London
Story Coffee
Belgravia, London, & Other Locations
Trade
Swain's Lane, London & Other Locations
Bancone
Covent Garden, London & Other Locations
Public House Group
Multiple Locations
Wildflowers
Belgravia, London
Journal
Beyond The Bake
News + Recipes
Welcome to the Journal— A space for recipes, ideas and stories from inside (and just outside) the bakery. It’s where we share what we’ve learned, what we’re making, and what you can do with a really good loaf. Simple, seasonal, and always made with care—just like our bread.
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Get Social
Contact
Here's How To Reach Us
Get in Touch
There’s no criteria for getting in touch — whatever your query, we’d love to hear from you. Whether it’s a question about our products, a wholesale enquiry, or something else, get in touch using the details below and someone from the bakery will get back to you.
